Stronger, Straighter, Healthier Smiles for the Whole Family

Orthodontist in Frisco, TX for Braces & Invisalign

At Price Family Orthodontics, Dr. Brandon Price provides personalized braces, Invisalign®, and early orthodontic treatment for children, teens, and adults — using advanced iTero® technology for faster, more comfortable results. Book your free consultation in Frisco today.

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    Book Expert Orthodontic Appointment in Frisco Texas Today. Call (214) 363-0954
    Welcome to Price Family Orthodontics

    Your Trusted Local Orthodontic Experts in Frisco, TX

    At Price Family Orthodontics, we provide quality orthodontic care to treat malocclusions and create straighter, better functioning smiles. Our orthodontic expertise allows us to diagnose, prevent, and treat abnormally aligned teeth and jaws. We offer a variety of orthodontic services for patients to choose from since everyone has different needs and preferences.

    Using the latest technology and techniques, our team can give you the smile you have always wanted. No matter your orthodontic goals, our team will develop a personalized treatment plan to help you get optimal results.

    Call Us Today At 214-383-0954. To Learn More About Our Services Or Schedule An Appointment.

    List of Services

    Comprehensive Orthodontic Solutions
    in Frisco, TX.

    Accelerated Orthodontic

    A braces specialist is experienced in fixing a wide variety of orthodontic issues and focuses on giving each patient the smile they have always wanted.

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    Invisalign

    A braces specialist is experienced in fixing a wide variety of orthodontic issues and focuses on giving each patient the smile they have always wanted.

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    Braces Specialist

    A braces specialist is experienced in fixing a wide variety of orthodontic issues and focuses on giving each patient the smile they have always wanted.

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    Itero Smile Outcome Simulator

    A braces specialist is experienced in fixing a wide variety of orthodontic issues and focuses on giving each patient the smile they have always wanted.

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    Phase One Orthodontics

    A braces specialist is experienced in fixing a wide variety of orthodontic issues and focuses on giving each patient the smile they have always wanted.

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    Smile Makeover

    A braces specialist is experienced in fixing a wide variety of orthodontic issues and focuses on giving each patient the smile they have always wanted.

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    Braces

    A braces specialist is experienced in fixing a wide variety of orthodontic issues and focuses on giving each patient the smile they have always wanted.

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    Kid's Orthodontist

    A braces specialist is experienced in fixing a wide variety of orthodontic issues and focuses on giving each patient the smile they have always wanted.

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    Phase Two Orthodontics

    A braces specialist is experienced in fixing a wide variety of orthodontic issues and focuses on giving each patient the smile they have always wanted.

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    Smile Assessment

    A braces specialist is experienced in fixing a wide variety of orthodontic issues and focuses on giving each patient the smile they have always wanted.

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    Adult Orthodontics

    A braces specialist is experienced in fixing a wide variety of orthodontic issues and focuses on giving each patient the smile they have always wanted.

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    Bite Correction

    A braces specialist is experienced in fixing a wide variety of orthodontic issues and focuses on giving each patient the smile they have always wanted.

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    Palatal Expansion

    A braces specialist is experienced in fixing a wide variety of orthodontic issues and focuses on giving each patient the smile they have always wanted.

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    Retainers

    A braces specialist is experienced in fixing a wide variety of orthodontic issues and focuses on giving each patient the smile they have always wanted.

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    Teeth Straightening

    A braces specialist is experienced in fixing a wide variety of orthodontic issues and focuses on giving each patient the smile they have always wanted.

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    About Price Family Orthodontics

    Personalized Care Backed by Advanced Technology

    At Price Family Orthodontics, we believe every patient deserves care that feels personal, comfortable, and modern.

    That’s why Dr. Price uses advanced iTero® scanning technology to create detailed digital impressions and preview smile transformations before treatment even starts.

    Patients can actually see a projected version of their future smile early in the process — helping them feel informed, confident, and excited about treatment.

    While technology helps us improve accuracy and efficiency, it’s our relationships with patients and families that truly set us apart. We take time to listen, guide, and support every patient throughout their smile journey.

    Technology Highlights:

    • Digital 3D Mouth Scans
    • Preview Your Future Smile
    • Customized Treatment Planning
    • Precision Orthodontic Care
    Why Us?

    Why Choose Price Family
    Orthodontics

    Personalized Care for Every Smile

    Customized orthodontic care with compassion, attention, and support tailored to your smile goals.

    Advanced Orthodontic Technology

    iTero scanning and simulation deliver precise, comfortable, efficient treatments

    Experienced and Trusted Team

    Our dedicated team is committed to delivering exceptional care and long-lasting results.

    Convenient & Flexible Scheduling

    We offer flexible appointments to fit your busy family schedule.

    Start Your Smile Journey Today! Call Us Today At 214-363-0954.

    Meet Our Expert

    Orthodontic Excellence with
    Dr. Brandon Price

    Patients consistently describe Dr. Brandon Price as knowledgeable, approachable, and genuinely invested in their experience. His warm personality, attention to detail, and commitment to exceptional orthodontic care help both children and adults feel comfortable and confident throughout treatment.

    What truly sets Dr. Price apart is the level of personal attention he provides. Patients appreciate that he takes time to explain treatment clearly, answer questions thoroughly, and stay actively involved every step of the way.

    From Invisalign® to comprehensive orthodontic treatment, families across the community trust Dr. Price for care that feels both highly advanced and genuinely personal.

    Real Patient

    Invisalign Smile Transformations

    Discover what’s possible for your smile! View our stunning before-and-after smile transformations!

    Testimonials

    Trusted Orthodontic Patient Reviews

    I have recently completed my orthodontic treatment with Dr. Brandon Price and his team at Price Family Orthodontics, and I could not be happier with the results! This was my second time around with braces (after a problem with my retainers resulted in my teeth shifting back), and from my first visit to the office, I could tell this was going to be a very different experience. In other offices where I had consultations, I felt I was viewed as nothing more than a pile of dollars. Dr. Price, however, made me feel my treatment and satisfaction were going to be as important to him as they were to me.

    Having been a middle school teacher for the past 15 years, I am constantly around students wearing braces. A conversation with one of those students convinced me that I should take the plunge and get myself some ‘real’ braces, since I wore Invisalign the first time. I have seen many different approaches for interacting with children during my time as an educator, some being more effective than others. A relatable style for working with kids is a special gift, and I truly believe it could be said that you either ‘have it’ or you don’t…

    On many occasions, I’ve sat in the chair next to kids as Dr. Price worked, and I’ve always been impressed with the rapport he has with them. To some people, this might seem trivial compared to the quality of the orthodontic work itself, but as a father, I know I only want professionals working with my daughter who are focused on her comfort as well as treatment. Dr. Price is himself a family man, and it definitely shows in his rapport with young people!

    An accident in my childhood had left me with one top central incisor that was noticeably shorter than the other, and it had always been something that made me feel self-conscious. As we neared the end of my treatment, Dr. Price gave me the option of polishing my teeth so they would match. I was AMAZED with the results! He is an absolute artist with his tools, and the results exceeded my expectations! In short, I highly recommend Price Family Orthodontics in Frisco just off 121 on Independence (near both McKinney and Plano). The amount of personal attention, combined with skilled professionalism that you or your child will receive, are of the highest caliber. I have received many compliments on my new smile, and I’m so happy I did it!

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    - Karl V.

    Price Family Orthodontics is AMAZING. They deserve more than a 5 star rating! I have truly enjoyed Dr. Price, his wife Amy and his entire staff for their superb patient care and making me feel right at home in their lovely office. Dr. Price is very knowledgeable and highly skilled utilizing state of the art technology throughout my treatment. His quality of work is incredible. I got my ceramic braces off ahead of schedule! Plus had some laser contouring done for the perfect finishing touch. I am extremely HAPPY with my results and highly recommend Dr. Price and Price Family Orthodontics.

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    - Ebony Martin

    When we moved here, one of our kids already had braces. We shopped around and found that Dr Price not only had the best prices, but he was clearly the most open to working with us even when she had a different kind of braces than he typically uses. He did an amazing job and my daughters smile is beautiful! The office was always able to schedule withing a reasonable amount of time and the staff is so kind, I consider them all friends! Since then, both myself and my husband have had Dr Price improve our smiles! Of course we are thrilled with the outcome! He is very knowledgeable and makes sure he does the best job possible. He also prioritizes your concerns and desires as a patient! Definitely the best ortho!

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    - Kara Swallow

    The most incredible staff! Everyone made my daughter feel completely at ease and comfortable. My child is actually excited about getting braces after having such a wonderful experience.

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    - Sarah Spross

    My sister and I have both been going to Price Family Orthodontics for over a year! I feel like I have made a new family here—I always feel so welcome, and they always want to know what I am up to! The process of getting braces is never fun, but Price Family is definitely the best at making it a smooth process! I just finished my final retainer check and will miss coming here, but I will still stop by and visit just because everyone is so awesome!

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    - Liz Wood

    My son was in braces two years and my daughter is currently a patient with Dr. Price. Dr. Price has a great bedside manner. He was very patient with my 13-year-old son, as he lost brackets and was generally an un-ideal patient! I appreciated his mercy and sympathy. I found his pricing very reasonable. He is very professional and knowledgeable.

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    - Phoebe Hall

    We have been seeing Dr. Price for the last two years, first for my daughter and now my son. He and his staff are so friendly with my kids, and he really cares about their treatment. I trust that he won’t do any unnecessary treatment, and wants to do what is best for the individual. I highly recommend him for any orthodontic treatment.

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    - Miranda Gordon

    Two of my children are currently receiving orthodontic treatment from Dr. Price. The visits are efficient and we have never had a long wait. Dr. Price and his staff are warm and friendly and willing to take whatever time is necessary to answer questions and address my concerns. I know that Dr. Price will only recommend treatment he feels is necessary and helpful for the long-term benefit of the patient. From my kids’ perspective, Dr. Price and his assistant Ginger genuinely care about them and how they are doing. My kids also LOVE his unique incentive program that rewards them for good dental hygiene and for setting and achieving goals in their life. I don’t have to push them to do what is needed because they are motivated by his reward system. We have been very happy with Price Family Orthodontics.

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    - Kelli Robertson

    I take both my children to Dr. Price after going to see another orthodontist in the local area for a consultation. What impressed me right up front was that he wasn’t going to rush and place braces on my daughter when it wasn’t the most opportune treatment time for her versus just putting braces on her for a quick sale. If you are considering treatment, I would recommend visiting Dr. Price first! He does offer in-house financing and payments can be made monthly for parents who are wondering how to budget treatment.

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    - Melissa Moore

    We love Price Family Ortho for so many reasons! Dr. Price gives thorough, detailed treatment and has excellent training in his field. He really cares about his patients, plus never treats you like a number. Dr. Price is fabulous at explaining treatment options to both adults and kids. He makes everyone feel valued and listens to your concerns. Dr. Price is true to his motto ‘live life smiling.’ I highly recommend Dr. Price to anyone needing good orthodontic treatment. My kids love going to their office for the rewards program and being part of the team to make their teeth healthy. The staff involves the kids in being responsible for their treatment. I love what my kids learn there. And I love that I don’t have to nag them to take care of their teeth now.

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    - Sharisa Lewis

    Dr. Price is a man of great integrity. You would never have to worry with him that he is recommending a treatment primarily for his financial gain. He has state-of-the-art equipment and is extremely knowledgeable in the field. He and his staff are very warm, friendly, and easy to feel comfortable around.

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    - John

    Dr. Price is thorough and passionate about providing the best orthodontics for each individual. We have three family members in braces (soon to be four) with Price Family Orthodontics, and are fully confident about their future smiles. The office staff is also the BEST. Thank you PFO!!!

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    - Richard

    Start Your Smile Transformation Today

    Book your free consultation and discover the best treatment for your smile.

    FAQs

    Frequently Asked Questions

    The American Association of Orthodontists recommends a child’s first orthodontic evaluation by age 7. At this age, Dr. Brandon Price can spot bite or spacing issues early and recommend Phase One treatment if needed. Early visits at Price Family Orthodontics in Frisco, TX are free and may simplify future care.

    The cost of braces or Invisalign depends on your treatment complexity and length, so there’s no one-size-fits-all price. At Price Family Orthodontics, we provide an exact quote during a free consultation and offer in-house financing with low monthly payments, making treatment affordable for the whole family.

    Both straighten teeth effectively — the right choice depends on your goals and case. Traditional braces handle complex bite corrections, while Invisalign’s clear aligners are removable, nearly invisible, and let you eat without restrictions. Dr. Price uses iTero® digital scanning to preview your results and recommend the best option for your smile.

    Most orthodontic treatment takes between 12 and 24 months, though timelines vary based on your specific needs and how consistently aligners or appliances are worn. Invisalign aligners, for example, should be worn 20–22 hours a day. At your free consultation, we’ll give you a personalized treatment timeline.

    Yes. Price Family Orthodontics offers a free initial consultation for new patients in Frisco, TX, plus flexible in-house financing with monthly payment options. We also work with most dental insurance plans. Call (214) 363-0954 or book online to schedule your visit and get a clear cost breakdown.

    Blogs

    Latest Blog Updates

    May 25, 2026

    Welcome to Price Family Orthodontics

    We are committed to providing quality service to residents located In the Frisco, TX area. Our website has additional information...

    May 25, 2026

    4 Reasons to Visit an Invisalign Orthodontist

    Considering Invisalign treatment? Orthodontists are the go-to dentists for straightening crooked teeth. They can help improve your smile and oral...

    May 25, 2026

    What to Expect at First Orthodontic Evaluation

    Orthodontic care has helped people of all ages achieve the smile they want. Treatment can also be effective at correcting jaw...

    Find Us Here

    Get In Touch Today!

    We are happy to address any questions or concerns that you may have throughout the treatment process.

    FAQS

    Frequently Asked Questions

    Invisalign is an orthodontic technique that uses clear, plastic aligners to straighten the teeth. The aligners are created from a custom mold of the patient’s mouth, and new aligner trays are provided at specific intervals as part of the treatment process. Price Family Orthodontics will develop the treatment plan and monitor the process.

    Since Invisalign aligners are clear, patients can avoid the unsightly look of a mouth filled with metal brackets and wires. They are also more comfortable to wear and allow the patient fewer restrictions on foods they can eat. Since they are removable, it is easier to brush and floss your teeth.

    Treatment, on average, takes less than two years but can vary depending on the patient’s specific concerns. Aligners must be worn for 20-22 hours a day to see results. If a patient does not wear the aligners for the recommended amount of time, treatment results will take longer.

    Unlike traditional metal braces, Invisalign’s clear aligners do not rub and poke at the soft tissues of the mouth. Patients can expect to feel some sensitivity for a day or two when a new set of aligners are put in. This means the teeth are shifting, and the aligners are working. Any discomfort should go away quickly.

    Aligners should be cleaned with a clear and unscented antibacterial soap or toothpaste. If using toothpaste, make sure it is not a brand with whitening agents, which can wear away the plastic. Always brush and floss after meals before putting the aligners back in the mouth. This helps keep food particles from getting stuck, which can lead to bacteria growth and bad breath.

    You must remove the aligners before eating. You will also want to avoid drinking anything other than water when the aligners are in place. Coffee and tea can stain the aligners, while soda has acidic properties that can break down the plastic.

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